The Big Apple is one of the most vibrant cities in the world. It attracts tourists from all over the globe for plenty of good reasons including the very famous Times Square lights. Most especially at night, Times Square is lit up by numerous billboards, almost all of which are digital in nature. These digital boards carry still images, moving pictures, sometimes even audible films. These work effectively in showcasing various brands, products, services, and similar promotions. This is a great example of why businesses today should consider investing in something like digital signage.
Plain signs have worked tremendously well during the years. This argument does make some people a bit doubtful about what the digital versions can bring to the table in terms of effective marketing. The thing about using the digital billboards is that it is not about making old signs fancier. Like other things, technology, when available, should be taken advantage of. Digital signage is new, it is cost-effective, it is easy to program and simple to operate, it works extremely well, and can provide businesses with an effective tool for regular marketing.
The main purpose of this type of sign is to bring forth relevant information conveyed in a concise method and within a short amount of time. Another purpose that digital signage can satisfy is the growing need for customer engagement. Unlike traditional signs, the digital ones have the ability to enhance the customer experience significantly. This is why they are able to garner and maintain the attention of the target audience. This then translates to better brand recognition and increases the potential of a business gaining a future client’s patronization.
The interactive element is something that traditional signage cannot satisfy. For example, using the digital board, a client has the ability to choose from a wide array of paint colors and see how they look given different wall finishes. They can click buttons to find the perfect paint color for their renovation project. Helping them with the decision-making process increases the chance of having them buy cans of paint from the store.
When it comes to effective marketing, professionals know how valuable stimulating the visual sense is. This is one of the components that ultimately lead to the success or failure of an ad campaign. Giving target audiences something that will trigger their interest is very important. With the digital billboard, this can be done by using a powerful and relevant image. This can also be accomplished with the use of a heartwarming video feed.
Unlike old signs, digital signage increases the avenues that marketers can capitalize on. This means that they allow marketing professionals to do more to ensure the success of a promotional campaign. Signs are not limited to a single print. The digitally formatted ones can display moving images, minute films, flashing images, and can also be programmed to run with sounds and similar effects.
The initial phase of utilizing digital signage does come with a higher expense though as companies need to buy a system, complete with monitors, programming software, and accompanying cables and cords, or pay for ad broadcasting from signage providers. Even if this is the case, in the long run, businesses will continuously benefit from the extended reach that they can enjoy with this form of advertising. Basically, the gains will eventually outweigh the initial costs.
Now that technology is constantly improving, competition amongst industries is on the rise. This is why new innovations like the digital sign should be taken into account by marketers. This is a great media channel for various types of promotional efforts.